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                    <h1 class="description center-align post-title">短视频的价值</h1>
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                    <i class="far fa-calendar-minus fa-fw"></i>发布日期:&nbsp;&nbsp;
                    2022-09-23
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                <p>短视频即短片视频，是一种互联网内容传播方式，一般是在互联网新媒体上传播的时长在5分钟以内的视频；随着移动终端普及和网络的提速，短平快的大流量传播内容逐渐获得各大平台、粉丝和资本的青睐。<br>随着网红经济的出现，视频行业逐渐崛起一批优质UGC内容制作者，微博、秒拍、快手、今日头条纷纷入局短视频行业，募集一批优秀的内容制作团队入驻。到了2017年，短视频行业竞争进入白热化阶段，内容制作者也偏向PGC化专业运作 。<br>国内短视频行业于2011年起步, 截至2020年12月，中国短视频用户规模为8.73亿，较2020年3月增长1.00亿，占网民整体的88.3%。</p>
<h2 id="短视频产生的背景"><a href="#短视频产生的背景" class="headerlink" title="短视频产生的背景"></a>短视频产生的背景</h2><p>所谓短视频，是相对于“长视频”而形成的新概念，长视频是传统电视媒体和网络媒体的核心概念，以传统意义上的电影、电视剧、纪录片为代表。短视频是将视频控制在七分钟以内，主要依靠移动智能设备终端通过视频编辑美化软件进行传播的视频形式。随着移动通信设备的普及和移动通信技术的发展，网络通信的成本大大降低，同时大众对娱乐生活多样性的需求不断扩大，为移动短视频的发展提供了客观和市场条件。但移动短视频抓住了大众“渴望分享”的心理诉求，开发了即时传播功能，真正实现了信息的及时分享和即时传递。这是传媒业意义重大的“视听革命”和“传播革命”，打破了原有的传统媒体格局，同时人们的生活条件和娱乐生活也发生了根本性的变化。移动短视频的出现和发展，是一种深层意义上的“社会变革”，具有重大的社会意义和文化价值。</p>
<h2 id="短视频的价值"><a href="#短视频的价值" class="headerlink" title="短视频的价值"></a>短视频的价值</h2><ul>
<li><p>价值观认同 Vibration<br>内容平台为公众提供了更多表达对社会问题、实事热点的发声机会。该价值层级中人们通过评论、点赞、转发等行为,展现个人对国家的归属感、文化的自感豪、社会的使命感,从而寻求公共平台的价值观认同。</p>
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<li><p>社群&#x2F;圈层影响 Association<br>短视频平台为众多拥有相似人生阶段、职场经历、兴趣爱好、价值观的人们提供了一个发声和建联阵地。这一价值层级中人们可以通过互粉、加入粉丝团,融入到自己的同好圈层或同源生活半径中,形成专属的社群或圈层影响力。</p>
</li>
<li><p>情感联结与共鸣 Linkage<br>短视频不仅是记录生活的工具,更是人们达情感,分享观点,寻找共鸣的平台。该价值层级中,人们对各种亲密关系(包括人宠关系)的互动与思考,好似一部当也社会情感风云录,每个人都能寻找到内心的慰藉与温暖。</p>
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<li><p>信息获取 Understanding<br>短视频同样是一个人们获取知识、分享智慧的窗口。该价值层级的内容主要集中在自然科学与人文社科知识的大众化讲解、影视娱乐圈新闻、衣食住行实用技巧等,仿佛一个丰富多彩的百科全书,让用户可以快速获取高密度的、实用又有效的指导和引领。</p>
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<li><p>新鲜感体验 Experience<br>人们对新鲜事物与新奇体验的追求从未停止,也因此激发了许多有趣、有梗、有料的视频创作与关注。该价值层级主要集中王对网络热梗、爆款音乐、才艺展示、模仿秀等有趣内容的追逐,实现人们在好奇心满足和自我表达上的需求。</p>
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<h2 id="短视频的未来"><a href="#短视频的未来" class="headerlink" title="短视频的未来"></a>短视频的未来</h2><p>文字、图片、音频、视频都是内容表达的方式，或单一或混合，现在无论是基础设施还是应用技术都不是问题，问题在于内容的创作。很多平台都在通过各种方式吸引优质内容，如果不能源源不断有优质内容产出，短视频也就走到了末路。<br>未来，会不会出现一种更吸引人的内容表达形式或媒介，替代视频。我能想到的一种就是基于智能穿戴实现视觉或者体感共享的社交模式，不过，不管怎么发展，都很难完全脱离文字、图片，音频、视频这些基本元素。</p>

				
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